Free conference
Friday March 19 2010
11:15 - 11:45 Key Note Address: Building a successful brand
• How to build your concept into a winning business model
• Understanding your customers and target market
• Establishing and maintaining your USPs
• Maintaining momentum and drive for long term success
Mr Toni Mascolo, OBE, Founder, Toni&Guy. More Info >
12:15 - 12:45 A legal guide to buying a franchise
• Negotiating the legal minefield of purchasing a franchise
• Understanding the terms used
• What do you need to watch out for in the franchise contract?
• What resources and advice are available to help you?
Jane Masih, Partner, Owen White. More Info >
13:45 - 14:15 Successful sales strategies
• Do you know how to sell your business proposition?
• Sourcing qualified new leads and finding new business
• How do you differentiate your offering from your competitors’?
• Building long-term customer relationships for repeat business and referrals
Antoinette Hunter, Founder, Lilac Blue. More Info >
15:15 - 15:45 Making networking work for your business
• The difference between networking and selling
• How should you approach and prepare for a networking event?
• How to open and close conversations effectively
• Turning new contracts into new business
Dinah Liversidge, Director, Reliable Roofer & Area Director, Business Network International (BNI). More Info >
Saturday March 20 2010
11:15 - 11:45 Turning your idea into reality through effective planning
• What is the importance of business planning
• Turning your idea into a proposition worth investing in
• The steps involved in setting up a business proposal
• The role of flexible planning in overcoming challenges and obstacles
Peter Janes, Founder, Sportpost.com. More Info >
12:00 - 12:30 Finding the funds for your business
• Understanding the funding options available
• How do you decide the right financing route for you?
• What do the banks need from you to secure a loan?
• What can you do to improve your potential to attract investment?
Richard Holden, Head of Franchising, Lloyds TSB. More Info >
13:30 - 14:00 Using the web to promote your business
* How can the web build recognition and sales for your business?
* Where can you find independent and accurate expertise?
* How to drive traffic to your site and 'optimise' your website
* Encouraging repeat visits - what will make visitors return?
Justin Hayward, Director, Telnic. More Info >
15:00 - 15:30 The secrets of effective email marketing
• How to compile successful email marketing strategy
• Optimum frequency for hitting your contacts
• How to choose a subject heading that makes an impact
• Essential dos and don'ts to remember
Andrew Abram, Client Strategy Consultant, Adestra. More Info >
